Pump
up
the Volume: a
17th-Anniversary
Retrospective
9/1/07
In
the
late summer of 1990,
amid slightly more important
events like the dissolution of the Soviet Union, the lead-up to the
first Gulf
War, and the record-setting sales of Super
Mario Bros. 3 (dude, you could turn into a flying
raccoon), New Line Cinema
released Pump
up the Volume, a teen-oriented
dark comedy that was the
then-white-hot
Christian Slater’s follow-up to a much more well known
teen-oriented dark
comedy, Heathers
(that is, if you
skip over Gleaming
the Cube, The Wizard,
the Tales
from the Darkside movie, and Young
Guns II, but the sentence works
better that way). Though
the film was
rated
R, a friend and
I — in what I’m sure seemed at the time like some
real high-risk secret-agent
shit — somehow managed to gain entry to the theater.
It
was the first R-rated
movie I had ever seen. It
was also, not counting when I was a baby, the
first time I ever saw tits, courtesy of female lead Samantha Mathis, in
her
debut performance. It
was Labor Day
weekend, and I was twelve — the exact age and calendar date
corresponding to the
characters and events of another of my favorite films, Stand
by Me. And, looking back, it
would be as accurate as
anything else to say that this in-hindsight-profoundly-ridiculous film
changed
my life. As
much as
it dorkens me up to
admit this, it’s probably very much the case that 1585
wouldn’t be here today
if I hadn’t snuck into Pump
up the
Volume
when I was twelve. And
since enough time
has passed that a child born when the film was in theaters (which is
not a very
big window) would now be the same age as its main characters, I figured
I’d
take a look back and try to figure out why (why the film influenced me,
I mean, not why
the kid has aged).
I know you’re not
supposed to summarize the plot when
writing about famous works of Art — but then, Pump
up the Volume is hardly a famous
work of Art. And in
many ways, this
is unfair. Despite
the
disaffected-teen and evil-teacher
clichés, it’s actually a great
movie — certainly several cuts above a whole slew
of teen flicks, released both before and since, that now enjoy status
as
classics of the genre. Viewed
as a part
of this continuum, PutV
comes off
as
quite significant chronologically: the youth-marketed dramedies that
preceded
it, collectively known as “’80s movies”
(technically, I suppose this could refer to any
film that came out in the 1980s — but then, you never really
hear anyone refer
to, say, Gandhi
or Amadeus
as an “’80s movie”), featured
teenage protagonists who weren’t nerds
exactly, but weren’t cool
either, and
whose burdens were pressures and taunts from cartoonish parents,
cartoonish
teachers, and extremely
cartoonish
popular kids — if it hadn’t been for all of these
other assholes, one presumed,
things would have been fine. When
’90s
movies came along, the element of high school was quite put out. The
new youth-movie
protagonists were
older — in college or already out of it — and the
antagonists had disappeared, but
the angst mysteriously remained. With
all coherence gone, and no sweater-shouldered popular kids in sight to
blame,
the ’90s youth-movie protagonist was compelled to examine him
or herself. The
journey from ’80s youth culture to ’90s
youth culture was a journey within; the
climactic battle of the ’90s movie was a skiing contest of
the soul.
Won’t it be paradise,
we thought in the ’80s, when we get out of school and
everything is wonderful;
won’t it be Romantic,
we
thought in the ’90s, when
we get out of school and everything still
sucks. Somewhere
along the line,
John Cusack became Ethan Hawke, and Molly Ringwald (“I
don’t have a
psychiatrist” —The
Breakfast Club)
became Winona Ryder (“I don’t even have a
dentist” —Reality
Bites). The
quest to
fit in became a fear of selling out.
And
the point at which this happened may very well be Pump
up the Volume — which is
either the Last
’80s Movie or the First
’90s Movie. If you want
to see something
that perfectly encapsulates the exact
moment when it was no longer the
’80s but not the
’90s yet either, go rent
it, and you’ll see what I mean. The
world of Slater’s character, Mark Hunter, is populated
by parents, teachers, and cool kids, but they never
really directly mess with him in any way that we see — Mark may
be thinking
of them, but he is talking
to himself.
Which brings us to the plot, as
follows: High-school
senior Mark has recently moved
with his parents from New
York,
where he was presumably at least a little bit cool, to Arizona,
where he is not, ostensibly because everyone is so
“normal” there. So,
naturally, he turns his room into a complex
web of radio equipment and begins moonlighting as a pirate D.J.
(strangely, the
initials of Slater’s Heathers
character, “J.D.,” reversed), playing surprisingly
cool music (including
several bands who would become huge mere moments later when
early-’90s
alternative erupted, e.g., Soundgarden, Bad Brains, the Descendants) and
spouting rants about whatever pops into his head.
Amazingly,
his parents have no clue he is
doing this, even though it is later revealed that they bought him all
this shit
so he could take up fucking around with radios as a hobby. Mark
rechristens himself
“Happy Harry
Hardon,” after his signature habit of pretending to
masturbate on-air, and almost
instantly, every single person in Mark’s high school is
obsessed with his show
(because, yes, it’s just
that easy
to
get people to pay rapt, exclusive attention to your anonymous rants,
despite
poor production values, zero publicity, and a limitless sea of
competing
media — one can only assume that if Mark had scrawled a
limerick on a bathroom
wall, he would have woken up Poet Laureate of the United States), but
no-one
has any idea who he is, because he’s using a voice disguiser
that makes him
sound like someone with a deep voice imitating Jack Nicholson instead
of
someone with a high-pitched voice imitating Jack Nicholson. A
girl named Nora,
who’s hot enough that
you’d think she’d have something better to do but
apparently not, decides to
find out, and eventually she discovers his identity, becomes his
accomplice,
and shows him (and us) her gorgeous tits.
Like
two gently sloping scoops of peach ice cream
they were, longing
after their own melting in a summer dusk.
Along
the way, however, the clueless parents and
diabolical teachers of
the world get mad — and of course, by the end, as befits a
rearguard ’80s movie,
the government is after him for some reason (wisecrack
advice: if you are ever watching PutV
with your friends, wait for the shot of the chopper bearing
down on Mark and Nora from over the hill, and then yell “What
is he, E.T.
now?!”). The feds
conveniently
pursue the couple right
into the field where all the teens had assembled to listen to
Mark’s broadcast
(because “this is where the reception is the
coolest”), everyone lets out a
collective “Hey,
it turns out he was
that
kid with a spiky pompadour and those big round gilt-rimmed 1990 glasses!”,
and
both Mark and Nora are cuffed and hauled off in a truck, after being
arrested
by federal agents for, um… something.
Oh,
hell yes.
When
I was in
college, there was a not-exactly-A-list Philosophy major who proposed
that, for
his senior comps, he was going to “figure out what Nietzsche
really said.”
This,
presumably, would have involved, you
know, reading Nietzsche and finding out what he really
said — which, it turned
out, many people had already done (including me, and I wasn’t
even a Philosophy
major).
I was
reminded of this because,
when preparing to rewatch Pump
up the
Volume the
other day, I was
primarily curious to rediscover
what it was
that Mark, in his capacity as Hard Harry, actually
said,
because I
didn’t
really remember.
I knew that, whatever
it
was, it had seemed like the
coolest shit anyone
could possibly say when I was 12 — but as for the
nuts-and-bolts of his opinions,
for some reason I couldn’t quite recall, and I was psyched to
reacquaint myself
with them.
In
particular, I have been at
a loss for what to think about outsourcing, so whatever Happy Harry
Hardon had
to say about outsourcing, I was all set to write it down. I
just knew it would be
the coolest position
on outsourcing, like, ever.
So I rewatched Pump
up
the Volume. And
you know what? It
turns out that he doesn’t really say much
of anything. I
mean, he curses a lot,
and he talks about being really horny, and he makes it abundantly clear
that he
doesn’t especially like being in high school — but
these don’t really qualify as positions
in the sense to which I had
become accustomed in the intervening years. At
one point early on, Mark even says that
“politics are out,”
indicating that,
whatever it is he does, it is avowedly non-political.
I
was crushed. No,
more than that, I was chxrhushedt,
like the German from ¡Three
Amigos!
when he found out about txhrigk
vhotogxhraphy. How
was it possible for
the movie that
sparked my political awakening to have contained no politics whatsoever? And
if the film is not
political, then what
is
it? We
open with an aerial nighttime
sweep of what we infer is the sleepy little town of the disembodied
voice
delivering the opening monologue, and the very first thing we hear is
Slater’s
disguised voice asking “Do
you ever
get
the feeling that everything in America is completely fucked up?” Well,
that certainly
sounds like a lead-in to
a whole litany
of political
opinions — but, in what probably struck me then as completely
logical but strikes
me now as a hollow bait-and-switch, the voice instantly segues into
ripping on
high school. Excuse me?,
my adult self reacts. That’s
what you mean by
“everything in America is completely fucked
up” — high
school is boring?
But
we’re less than one minute into the
film
at this point. Let’s
see where Hard
Harry goes from here.
In
an early scene, Mark prank
calls the school’s guidance
counselor, pretending at first to represent a legitimate news station,
but
quickly telegraphing the real reason for the call:
Mark
has stolen a memo establishing that said
guidance counselor was instrumental in the decision to expel a pregnant
student. Okay,
we think, now
we’ll get
into some real issues here.
But
we
don’t. It
is implied that the guidance
counselor had given the girl in question an ultimatum requiring her to
have an
abortion in order to remain in school — which, regardless of
your views on
abortion, is obviously way out of line for a guidance
counselor — but this is
simply dropped after being hinted at.
Is
Mark pro-choice? Pro-life? Does
he have any thoughts
to offer on the
epidemic of teen pregnancy? Or
even
anything about sex
itself? We have no
idea. The
point of the scene is
simply that the
guidance counselor is a dick, and both Mark and the film are happy to
leave it
at that.
Many
issues are almost
raised over the course of the movie, but it is always impossible to
discern
exactly what Mark is “for” or
“against.” We
know that he hates conformity,
but that’s only half an answer — conformity to what
ideal? In
the closing scenes,
we
find out that
Mark’s example has been wildly
successful, and that teens all over the place are starting up their own
pirate
radio stations. Would Mark still be against a conformity
modeled on the ideal of himself?
The audience is encouraged to
scorn — or at least
dismiss — Mark’s parents, aged ’60s
radicals who have now “sold out” and become
“the system.” But what PutV
barely
hints at is that this is also, in a way, exactly what happens to Mark
at the
end. I say
“happens
to” by
design, because becoming
the system is not wholly a
conscious choice — you can
be the biggest rebel of
all time, but once people decide that you’re right, then you
are, ipso facto,
not a rebel
anymore. If you
want to keep
being seen as a rebel,
then you have to come up with different
stuff to say that you think
people will like less,
when maybe
you
were right the first time and didn’t need to change. (On a totally
unrelated subject,
has anyone been reading Camille’s new
stuff on Salon? I
have no idea why I
just thought of
that — I
was just wondering.)
Later, in a scene that is both
legitimately moving and
laudably progressive for a teen flick from 1990, Mark has an on-air
phone
conversation with a gay teen (or, as the film puts it, a teen who is
“into
guys” — the word gay
is never
mentioned) who has recently been assaulted — and possibly
raped — by a gang of
athletes. It is
probably this scene,
more than any other, that evinces Mark’s potential as a leader,
rather than merely an
entertaining smartass — he is not only empathetic
in his conversation with the
gay kid, but wise:
“You’re
not the one who’s
confused — you sound
like you know exactly what’s going on.
If
anyone’s confused, it’s those
guys out there.” And
yet, from my perspective now, the scene
feels insufficient. After
all, Mark (or
the film) never says that there’s nothing
wrong with being gay — he
technically only admits
that it sucks
when
you get beaten
up for being gay, which is kind of obvious. This
strikes me now as
demanding too little
of the audience, who are encouraged only to admire Mark’s
handling of the call,
and not to examine their own positions on homosexuality — at
least not beyond the
extent that simple sympathy demands.
Am
I expecting too much of a teen movie from this period?
Or
is it that Mark’s assimilation of the
gay
issue into his general “weird
for
the
sake of weird” ethos is
sufficient, and I have simply lost the ability to see how?
Or
is this
apparent problem really only being caused by another one? Mark’s
conversation with the gay kid (who
isn’t given a name, by the way, so sorry that I have to keep
calling him “the
gay kid”), ends with the gay kid asking “So
what are we going to do about all this?”,
and Mark
answering with “I
don’t
know. That’s
the big question, isn’t it?” — to
which the gay kid responds “I guess
nobody knows, huh? Well,
that’s tough.” And
it may be this
seemingly throwaway
exchange that points us to the real problem — not just with
this film, or with
teen movies in general, but with American culture.
It
might not be that the film didn’t want
to
go out on a political limb here, but rather that the film simply needs
Mark to
appear cool, and in order to appear cool, he has to not
know things — i.e., it
would be pop-culture suicide
for Mark to
appear too smart.
Pump
up the Volume
consistently walks a very careful line in terms of how smart
the audience is supposed to believe Mark is.
He
self-identifies as a “nerd,”
but it’s
clear that this is nerddom of the “shy and awkward”
variety rather than the
“egghead” variety. We
know that he gets
the “decent grades” required for his parents to
“leave [him] alone,” and that
his English teacher — the film’s requisite
“cool” teacher, who is always
the English teacher — considers him
a talented writer. But
nowhere are we
encouraged to perceive Mark as a genius
in any sense, or even necessarily as all that much smarter
than average.
Fitting,
as both Bon Jovi and Chiropractics are bullshit.
Rock and roll — and
the
very concept of the teenager — began in
the pressure cooker of the ’50s, and from the quintessential
James Dean Rebel
without a Cause
to
Marlon Brando’s
iconic “Whaddaya got?” (after being asked what he
is rebelling against) in The
Wild One,
the message was clear:
it’s cooler
to be pissed
off for no
reason — or,
at
least, for a reason
you can’t
explain (cf.
the Who) — than
it is to be pissed off about something specific and to propose possible
solutions.
Figuring
out why
you’re pissed
off, and coming up
with ideas on what to do about it, after all, might require research — you
know, like with books
and stuff.
By exploring the causes
of one’s
dissatisfaction, one risks becoming a nerd,
or, worse still, an adult.
Dean and Brando were the two
biggest aesthetic influences on
Elvis, from whom all rock iconography flows, and indeed, for the
entirety of
rock’s Golden Age, what made
rock
rock was the fact that it was so unabashedly completely
meaningless — or, at
least, believed itself to be. Rock
was subsequently
endowed by the Beatles
(Silver Age) with an ideology — something along the lines of
“All You Need Is
Love” — but then it turned out not
to be
the case that all you need is
love, and so Punk showed up to
laugh itself
silly about this (Bronze Age).
The character of Mark Hunter,
who is, technically,
Generation X by inches, having been born by my calculations scant
months before
the official cutoff point (the resignation of Nixon), is thus merely
saddled
with not being old enough to have been young enough to have laughed at
his
parents, who represent the doomed self-assured idealism of the
’60s. There
will be a Next Big Thing, of course,
but it hasn’t started yet.
And it is this
vibe — this all-encompassing atmosphere of
anticipation for the arrival of the Next Big Thing — that makes Pump up
the Volume most
valuable today
as a youth-culture historical document.
At
times, the prescience is legitimately unsettling.
A third of the way into the
film — which was released,
remember, in the first summer of the 1990s — Mark makes this
on-air speech: “Drugs
are out, sex
is out, politics are out…
Everything
is on hold. I mean,
we definitely need
something new. I
just keep waiting for some
new voice to come out of somewhere and just say, hey, wait a second,
what is
wrong with this picture?”
Immediately following this
monologue, he picks up one of the
letters that the other kids in the school have taken to writing him,
joking
before he opens it “Maybe
this is
the
answer to everything. Wouldn’t
that be
nice?” The
letter reads, in its
entirety, “Dear
Hard Harry: Do you
think I should
kill
myself? —I’m
Serious.” Mark
calls the writer but, believing the
letter to be a prank, attempts to be entertaining rather than
sympathetic. The
other boy hangs up the phone and shoots
himself in the face.
There are simply no words for
when culture prognosticates
itself in this fashion. Nirvana
is never
played or mentioned in the film, but Soundgarden, Sonic Youth, and the
Pixies
are, and at one point a Sub Pop logo is visible in Mark’s
cluttered stacks of
cassettes — so it is, I suppose, acceptable to imagine that
Mark had heard their
1989 Sub Pop debut album, Bleach. During
the time that Pump
up the Volume was in theaters, a
seven-song demo that would
eventually become Nevermind
was
circulating among major-label A&R men.
This, of course, was the Next
Big Thing and the new voice
that was to come out of somewhere — in terms both of pop
history and of my own
life. Like Pump up the Volume,
Nirvana stuck up for
weirdness and difference
in that magical way that seems like the most political
thing in the world to a teenager, but decidedly apolitical — even,
perhaps, irresponsibly
so — to an adult. Both Pump
up the Volume
and Nirvana were things that made me who I am to extents with which I
can
credit very few others, but which, ironically, I now find myself
fighting against
in order to
continue the process
of that becoming.
Overall, I was surprised to see
how little
1585 has in common with
the ethos of the film that inspired
me all those years ago to do something. Mark
is avowedly
unconcerned with politics,
sees himself far more as a Dadaist prankster than an Enlightenment
logician,
and, in fact, in some ways, his rhetoric is of the brand to which 1585
is most
directly opposed — he
does,
after all,
spend most of his time talking about how fake
people are when he’s really just jealous
of them. If, in
some bizarre warp of
both time and reality, Mark Hunter were ever to stumble upon this
website, he
would most likely see 1585 as just one more self-important jerk
telling
everybody what to do and how to think.
And, believe it or not, that
makes me a little sad.
But there’s not
really anything I can do about it.
You
see, like Mark, I have figured out that
there are various problems in society that no-one seems to be talking
about — but unlike
Mark, I
am 29 years old
and I
know that these problems are complex sociopolitical ones rather than
bullshit
teenage ones about people not wanting you to use bad language, play
your music
too loud, or dress funny. Part
of me
wishes every now and again that I were still young enough to think that
those
things are a big deal, but the fact is, they’re not.
I
haven’t always
been a draconian
know-it-all, you know. I
used to want to
do stand-up. Then I
was in a band for a
few years. Part of
me wanted 1585 to be
good-time satire that wouldn’t piss anyone off too much. Part
of me hoped it would
be the thing that
finally made me cool. But
it would be
irresponsible of someone who
knows what the real problems are to rebel against fake problems instead
just to
look cool. That
would be the real
“selling out.”
The key, I suppose, to being a cool
rebel (Mark Hunter, Kurt Cobain)
instead of an annoying
rebel (me)
is never to say
anything that people don’t pretty much already know.
If
one were to try to sum
up Hard Harry’s
mission in one verb, then le
mot just
would be that he admits
it. Mark admits
it, but he never tells us what to do
about it. He
never tells us what to do
about anything.
And
neither, for
that matter, did Kurt Cobain.
It is fitting that
Mark’s theme song, with which he begins
every broadcast, is Leonard Cohen’s “Everybody
Knows.” The
key to Mark’s mass appeal and instant
popularity, it seems, is that he dispenses no real new information. People
are already
feeling everything he brings up,
but just not admitting
it. Well, admitting
what everybody
knows is one thing,
but what about what everybody doesn’t
know?
It’s amazing how the
rhetorics have flipped. The
trope of loudly trumpeting what you’re
not “allowed” to talk about is now associated more
with the Right than with the
Left — the phrase “everybody
knows” is probably Ann Coulter’s favorite way to
begin
sentences. Maybe
this has something to
do with why, 17 years after a movie about how you should never
listen to anybody made me want to be a rebel, I now feel like “never
listen to anybody”
doesn’t cut the mustard anymore… It’s
just been exploited by the Right too
much. I mean, if
the person in question
is, like, a scientist
or something,
then maybe you should
listen to
them.
Mark’s repeated
invocations to “go
nuts”
and “get
crazy,”
accompanied by montages of teens cranking up their stereos and jumping
up and
down, do not really have meaning
in
a
“do A
because A means X, but do not
do B
because B means Y”
sense. What
people might assume
he really
means can vary wildly from one
moment in pop history to the next.
This
is, perhaps, best illustrated by the scene where a mob of Hard Harry
fans erect
a giant papier-maché phallus in the schoolyard in his
honor — such an object
would have symbolized adolescent rock-and-roll rebellion in 1990, but
would now
be taken to represent patriarchal order, tradition, even fascism. The
penis was
liberal at the beginning of the ’90s, but conservative by the
end. What this
means, I guess, is that if you are going to go “penis,
penis, penis,” it
would probably also
be a good idea to explain why. The
archetype of the young
rebel did not begin
with rock
culture, but at least
when Stephen Dedalus proclaims “non
serviam,” we know
what it is that
he will
not serve — the
Catholic
Church — and are thus in a position where it is possible
for us
either to agree
or disagree. But how are you supposed to agree or disagree with
“everybody
go nuts?”
Well, I’m not sure
whether I’ve achieved my goal here.
Even
though I spent most of the time poking
holes in it, I actually set out to write about how much I love Pump up the Volume.
I
still think it’s an awesome movie, and
that
if you haven’t seen it, you definitely should.
It’s
just that,
watching it now, I was
legitimately shocked by how
little sense
it makes of
anything — by
how little it tells me about what I’m supposed to do. But
maybe I’m just too
old to understand. Or
just old enough to
do what comes next.
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